What went right (7 min):

Educate yourself with what’s going on in the world (16 min):

As business people you need to understand what’s happening and block time to educate yourself.

• Axios

• Wall Street Journal

Biden’s speech last night was an example on how important your presence is as a speaker:

• Two skills you need as a speaker

1. Speaking  

2. Writing

• When you speak you need to peak with confidence and deliverability

LESSON: HOW TO SHAKE THE MONEY TREE (27 min):

Look at the scoreboard, look at the past week, and how many consults are booked.  

3 Ways to Grow a Business Model (33 min):

1. Get more clients

2. Increase transaction size when someone pays you

3. Increase frequency of transactions  

Several things need to be done to activate money when you need money

• Quality Customers
• Quality Unconverted Leads

• How are you marketing them?
• How are you nurturing them?

• Reachability
• Relationship Equity
• Timing and Relevancy

• Urgency and Scarcity

What’s the one thing you are falling short on? Choose one and work on that.

Tactical:

• Send texts to unconverted leads (i.e. 9-word texts)
• Contact all members you asked for a referral  
• Walk the floor and take the Black Cards and have the referral conversation
• 1 day sale with email list
• Text/Email former members

• What relationships do you have now that have equity?
• Go crazy on social media

YOUR LISTS MATTER

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Questions (76 min):

Sweepstakes: Get clients to just come in even if you haven’t picked yet. See what works best for you.  Free offers always churn the best.

Keep People in Small Group Training: People after a month fall off.  

• Have a calendar of time slots for that program.

Tenant moving out: Renting out space efficiently

• If you control the space, you will control the success  

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